Our purpose is “Kia rangatira ai ngā uri o te Whakatōhea” – “To lift our nation, and to grow and invest in the well-being of our people”.
    The Whakatōhea Māori Trust Board exists to improve the lives of its people
    through the six “50-year Strategic Goals”. These are defined as the following Six Pou:
    culture
    Whakatōheatanga - Culture
    Kia pūmau ki to tātou Whakatōheatanga. Culturally empowered, fully conversant in Te Reo me ngā tikanga o Whakatōhea
    health
    Hauora - Health
    Whānau ora, hapū ora, ka ora ai te Iwi When our Whānau and hapū are well our Iwi will thrive
    education
    Mātauranga - Education
    Ko te mātauranga te waka e kawe nei ngā wawata Education is the vehicle to realizing our potential dreams and aspirations
    economics
    Whai Rawa - Economics
    Mā te whai rawa ka pūāwai te mana o Whakatōhea Having an abundance of jobs and flourishing commercial activities, through collective strength.
    social
    Manaakitanga - Social
    Manaaki i te tangata Mā te whānaunga, he tangata kotahi tātou Empowered whānau to build strong relationships
    environment
    Toi Ora - Environment
    Te tino rangatiratanga o a tātou whenua, o a tātou moana, awa me o tātou tāonga katoa. We are active partners and kaitiaki (stewards) of our natural resources.